Rating
I began working in retail at age 15 and opened my first bookstore when I was 19. Retail is my enduring passion. Retail can change culture and I offer this book with that hope.
Feng Shui for Retail Stores is my fifth book. It is available as an ebook also. The book is the result of over four decades of retail management experience combined with two decades of professional feng shui experience. Store owners have immediately dubbed this books as, “A must-read for my staff.” This thorough book covers all aspects of retail: the location and exterior, the layout and visual presentation, selection and pricing of goods, employee and customer interaction, plus all the retail details that make the merchandise move. It is an essential book for owners, managers, and employees of retail stores. It has received lavish praise from many authorities:
“When it comes to getting the answers about how to set up your retail space for success, there’s no stone left unturned here. Consider buying this book very inexpensive ‘success insurance’ for your store.” —Karen Rauch Carter, author of the best-selling feng shui classic, Move Your Stuff, Change Your Life.
“Business start-ups and veteran retailers alike can benefit from this essential training manual which deftly integrates feng shui principles with a treasure trove of sound business practices for retail success and prosperity.” —Angi Ma Wong, author of the best-seller, Feng Shui Dos and Taboos
“I highly recommend Feng Shui for Retail Stores because it's precise, detailed, and very specific. It offers realistic and practical advice and is not based on superstition, spells, or charms. Now everyone, for the absolute beginner to the seasoned feng shui practitioner, can learn all they need to know to run a successful retail business. Thank you, Clear, for another superb feng shui book.” —Susan Levitt, author of Teen Feng Shui and Taoist Feng Shui.
“An excellent book to improve your own shop and enhance your expertise if you work in feng shui or any form of shop design. Clear takes the reader logically though every aspect of setting up a successful retail store. The book is well written and it is easy to follow the common sense, practical ideas. Clear covers many aspects of feng shui and mixes this with essential good business practice. The result is a book that is inspirational, motivating and reminds us of all the ways we can improve a retail space.” —Simon Brown, author of The Feng Shui Bible and Feng Shui Life Coach
“Once again Clear Englebert has approached his subject with the thoroughness readers have come to expect. Every detail from color of facade and position of signage to where to position the cash register and how to deal with electromagnetic radiation is covered. Even after 20 years of study, I always find something new for me to learn. Anyone with a retail business would be wise to read this book and apply Clear's sage advice without delay to ensure their endeavor will enjoy the greatest success.” —Elliot Tanzer, author of Feng Shui Secrets
“An essential guide for inviting profitable sales as well as building customer loyalty and brand recognition. Clear provides insight into the perfect balance of retail entertainment, employee presentation, and visual merchandising with lots of secrets for your store's success.” —Jami Lin, author of Color Alchemy and The Essence of Feng Shui
“This book is an excellent addition to your feng shui library of knowledge. Clear gives easy-to-use solutions for any type of retail and commercial situation. I highly recommend this valuable resource for your practice in bringing harmony and balance for our retail stores!” —Master R.D. Chin, feng shui architect, author of Feng Shui Revealed
“A comprehensive and easy-to-follow guide to making a success of your retail business.” —Sarah Bartlett, author of Simply Feng Shui and Feng Shui for Lovers
Here's the Table of Contents for Feng Shui for Retail Stores
Introduction
Getting the Yang of It
Retail Yin/Yang Chart
Cures: Real and Symbolic
Chapter 1 Name & Number
Name
Numbers
Street Address
Telephone Number
Chapter 2 Location & Exterior
Parking
Electromagnetic Fields (EMFs)
Exterior Color
Signage
Front Door
Windows & Awning
Cleaning
Awning
Harsh Energy Nearby
Feng Shui Mirrors
Bagua Mirror
Yang Robustness
Chapter 3 Greeting Chi Energy
Store Hours
First Impression
Ambience
Sound
Smell
Color
Temperature
Lighting
Employees
Dress Code
Hiring
Customer Interaction
Cashiers
Words
The Word “No”
The Telephone
Answering in Person
On Hold
Answering Machine
Chapter 4 Money Changing Hands
The Price
The Product
Advice to Buyers
Chapter 5 Visual Presentation
Signage
Departments & Categories
Point-of-Sale
Displays
Design
Display Areas
Merchandise & Props
Display Mirrors
Endcaps
Spinning Racks
Windows
Chapter 6 Layout
Cash Wrap Areas
Sales Floor
Shape of sales floor
Floor level changes
Free-standing support poles
Bulletin Boards & Event Posters
Toilet Location
Chapter 7 Offices
Electromagnetic Fields
Chapter 8 Retail Details
Advertising
Internet
Ownership
Security
Accounting & Taxes
Retail is Detail
Shopping Baskets
Lucky Cat Figurines
Chapter 9 You & Your Home
Your Home
Center Bathroom
Wealth Corner Bathroom
Central Spiral Staircase
Empowered Position for Bed
Missing Back Corners
Stairs in Line with Front Door
Steep Downward Slope Behind Home
Triangular Lot
Tree in Line with Front Door
Risers on Front Stairs
Recommended Reading
Feng Shui Books
Office Feng Shui
Retail Books
Glossary
Bagua mirror
Chi energy
Cures
Smudging (with Sage)
Yin/Yang
Non-Retail Yin/Yang Chart
Sources
Index